Let me introduce you the a list of basic terms and acronyms used in the world of internet marketing. I called this the ABC of Internet Marketing.
The list below is not exhaustive and pardon me if I miss out any terms.
All these terms are used in my daily work. They are also described to the best to my knowledge.
Adsense – Adsense is a popular Google Service that allows users to earn. It works in a way that when a visitor clicks a Adsense advertisement on your website, you earn.
Adwords – Google advertising platform that allows user to advertise their website.
Affiliate Marketing – One of the best business model in the internet marketing industry. You promote other person’s products and if you close a sale, you earn commission. The marketer is thus know as affiliate.
Article Spinning – It basically means to churn out more articles using the original article by rephrasing or rewording the content. There is software to spin articles.
Authority Site – A website that is great influence over the niche and is popular among customers.
Backlink – When one website links to your website.
Blog – An online journal. Just like my blog 😀
Bounce Rate – The percentage of people that are not receiving your emails due to full mailbox or some other reasons.
Call To Action (CTA) – Words that encourage users to do a specify task.
Example: Click Here To Learn The REAL Method of Earning Passive Income Online!
Captcha – A program detecting spam or bot by asking visitors to type in the characters they see in an image or solve a simple math problem.
Click Through Rate (CTR) – A very important term! The percentage of visitors who visited the website and clicked on the link.
Cloak – Showing different content to search engines and humans.
Conversion Rate – The percentage of visitor that came through the website and decides to make a purchase.
Copywriting – To write effectively to entice visitors to purchase or do a specify action.
Cost Per Acquisition – An online advertising cost structure where you pay per an agreed upon actionable event, such as a lead, registration, or sale.
Cost Per Click (CPC) – How much advertising fee paid for each visitor who click on the desired link.
Cost Per Impression (CPM) – How much advertising fee paid for a certain number times that your advertising appeared.
DoFollow – A backlink that can be followed by search engine spiders/crawlers/bots.
Domain Name – The website name.
Downsell – Selling a lower cost product or service after the prospect did not buy the initial product or service.
Ebook – A digital version of a book usually in PDF format.
Ecommerce – Electronic commerce is the buying or selling of products/services on the internet.
Email List – A list of visitors’ email addresses that either subscribe to your content or purchase your product.
Email Marketing – Direct marketing via the use of email!
Exit Pop – A pop up when the user tries to leave the website.
Forum – A online community in which a particular interest is discussed.
Guest Post – To provide a blog post on other people blog or website.
Internet Marketing (IM) – Yes, now you understand why is my website know as imjackson? It refers to both Internet Marketing Jackson and at the same time I’m Jackson 😛
Keyword – A highly search term or word in the search engine.
Landing Page – The page where visitors first see your website. It usually have a call to action or opt-in form.
Link – A link from one website to another.
Meta Description – The description of a webpage that appears in search engine results pages.
Monetize – Doing things so that the website can earn money!
Niche – A specific market or customer segmentation.
Online Marketing – Similar to internet marketing and marketing online.
Opt In – Visitor signing up for your content such newsletter or a freebie.
Pay Per Action / Lead (PPA / PPL) – Both a advertising model as well as form of business for earning. Users are paid or paid only when a certain action by the visitor is done. For example, signing up for a free trial.
Pay Per Click (PPC) – An advertising model in which the users pay a amount for each click generated.
Plugin – To me it is a software that works with WordPress in providing some additional functionality.
Popup – Another “window” appearing after the initial website loads.
Private Label Rights (PLR) – A license to reuse, rename, remodel the digital products.
Really Simple Syndication (RSS) – A standard data feed system used to deliver updates/content from websites. Example, here my blog RSS feed: http://feeds.feedburner.com/IMJackson
Redirect – Direct the visitor to another website.
Sales Funnel – See my previous blog post at http://imjackson.com/sales-funnel-basic/
Search Engine Optimization (SEO) – Optimizing your website to achieve higher rankings in the search engine results.
Search Engine Results Page (SERP) – As the name suggests, the results pages after you search on Yahoo, Google, Bing, etc
Social Media – Facebook, Instagram, Twitter!
Split Testing – Testing of different website to determine which yield the best results.
Subscriber – A visitor who opted in to your newsletter or subscribe to your RSS feed.
Traffic – The visitors who visit your website.
Uniform Resource Locator (URL) – The address of a webpage on the internet.
Upsell – Selling the customers another complimentary product or service at a higher price after he already decided to purchase the original offer.
WordPress – A content management system. I use this for setting up this website.
There you have it! A list of the important terms of internet marketing. Now, you are an expert too. Hehe~
Hope it helps 😀