HAPPY BIRTHDAY TO SINGAPORE. And happy birthday to myself as I turned 32 yesterday.
I guess that the older you get, the faster the time goes by. I am grateful for everything that happens to me, whether it is good or bad. I knows that everything happens for a reason.
It is the same for the success of any business. Although sometime, I will attribute part of it to luck.
However, you cannot forget the most important component of any businesses – The customers. Without them, the business will collapse.
Therefore, similar for internet business, you need to have customers. In order to have customers, first, you’ll need to have visitors to come to your website. These visitors are known as the traffic and the source of your customers is the traffic.
Hence, internet marketers refer traffic as the bloodline of the internet business.
The traffic to your sales page, landing page, websites, blogs are all potential customers.
How successful is the business depends on how well the website converts. So where do all these “traffic” comes from?
There mainly 2 types of traffic.
1) Free Traffic
We all like the word “Free”, especially on the online world. Free traffic obviously refers to visitors coming to your website at no cost.
Typically, it may because the visitor found your website through search engines such as Google, Yahoo or Bing. In which your website is ranked in the SERP (Search Engine Results Page) and they clicked on your website link to come to your website.
You most likely heard of SEO (Search Engine Optimization) which means that the marketers adopt techniques to try to rank his website as high up in the first page as possible when someone tries to search for related information.
This is one of the most common free traffic. There are also free traffic from social media platforms such as Facebook, Google Plus, YouTube, Twitter and etc. These social media allows users to gain free traffic as well.
Also, content creation is another free traffic generator, you create valuable information and distribute it on the internet and link it back to your website. In addition, blogs commenting and forum commenting are also source of free traffic.
2) Paid Traffic
You invest to get visitors to come to your website. The most common one is PPC (Pay-per-click) advertising such as Google Adwords or Microsoft Bing Ads.
Even as I mentioned earlier that social media provides free traffic, you can also get paid traffic by using Facebook Ads or Twitter Ads.
Also, you can also put up banner ads on other’s people website or get email collectors to promote your website.
Paid traffic is usually more targeted as compared to free traffic. But nevertheless, free traffic can also be targeted at times.
Paid traffic allows marketers to jump start their business while free traffic is a long term strategy. There are both pros and cons to both paid and free traffic.
Free traffic takes time and hard work in order to see the effect while paid traffic can be instantaneous. My suggestion is that if you have the budget, go for paid traffic first but at the same time start working on the free traffic sources.
The truth is without any traffic, there won’t be any conversion and hence no revenue or profits. So traffic is truly the bloodline of the internet business.
Hope you enjoy my post today. Remember to leave your comments below.
Have a great night ahead!